Management of Provincial Tourism 2020

This audit found Travel Manitoba does not have adequate systems and practices in place to help achieve its tourism goals and objectives.

The objective of the audit was to determine whether the Province has established adequate systems and practices to support the achievement of tourism goals and objectives.

For our audit, we defined adequate as having plans and processes for their implementation, as well as processes for monitoring progress and for reporting on results achieved.

We concluded that the province does not have adequate systems and practices to support the achievement of tourism goals and objectives.

While overall goals have been consistently identified in the multiple plans that have been prepared, it is only recently that the focus has shifted to an overarching, Provincial Tourism Strategy for tourism in Manitoba. In relation to the Provincial Tourism Strategy, Travel Manitoba has not outlined the steps and processes necessary to implement the overall tourism strategic plan. Monitoring and reporting processes were also not fully developed.

Published: January 2020

Sector: Economic Development

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